SHOCK MARKETING: A BOLD STRATEGY BETWEEN SUCCESS AND RISK

You see an ad for Zara or any other company, and you’re shocked. You're not sure if the ad is offensive or just bold. Ever wondered what strategy they used? Simply put, they used shock marketing. This strategy often involves shock ad campaigns that tackle taboo subjects or raise awareness on controversial issues, such as anti-smoking ads, which a

Artificial Intelligence (AI) has entered almost every field and taken over the world, even in marketing! It’s no longer just a tool for improving efficiency but an essential part of companies' strategies to create personalized and intelligent experiences for their target audience. By leveraging AI, businesses can utilize AI marketing tools such a